GMVA Founder and CEO, Beth Raboin, recently joined host Rani Khetarpal on the Healthcare Uncensored podcast for a candid conversation about entrepreneurship in healthcare, scaling a service-first company, and why medical practices are increasingly turning to remote staffing to keep up with rising administrative demands.
Beth shares her journey from Division I gymnast to more than 20 years in pharma and surgical devices, and how those years inside medical practices shaped GMVA’s model. GMVA places highly trained Medical Virtual Assistants who integrate directly into a practice’s workflows, tools, and teams to reduce administrative overload and improve patient access.
Highlights from the episode
- A not-so-linear path to GMVA: Beth explains how her background in healthcare operations and firsthand exposure to real practice workflows led her to build a staffing solution designed around what practices actually need each day.
- Healthcare’s slow adoption curve and what changed: Beth talks about how difficult it was early on to get practices to embrace remote support, and how COVID accelerated adoption by proving remote workflows can work extremely well with the right partner.
- Where GMVA supports practices: From phones, scheduling, intakes, referrals, and fax management to insurance verifications, prior authorizations, denied claims follow-up, charge entry, and patient balances, Beth outlines the three legs of the stool GMVA supports across front desk and revenue cycle functions.
- Scaling with service excellence: Beth shares how GMVA’s growth has been driven by staying relentlessly focused on quality, and how a significant portion of growth comes from existing clients expanding into new departments once they see results.
- Leadership, hiring, and saying no: Beth opens up about the realities of fast growth, including putting the right people in the right seats, outgrowing roles, and even turning down or ending client relationships when success is not achievable for both sides.
- What’s next in healthcare: Beth predicts that over the next 12 months, we will see an AI bubble pop, with real solutions rising to the top and superficial tools fading, especially in front office and back office operations.