Global Medical Virtual Assistants CEO and Founder, Beth Lachance, was recently featured on the Thriving Practice Podcast with Tracy Cherpeski, where she shared the story behind GMVA and our mission to transform the way medical practices handle administrative work.
In this episode, Beth dives into how medical virtual assistants (MVAs) are not an outsourcing solution—but an insourcing strategy that provides practices with highly educated, HIPAA-compliant professionals who integrate seamlessly into existing teams. She explains how our model delivers cost-effective support helping practices improve efficiency, enhance patient care, and boost staff morale.
Beth also offers a behind-the-scenes look at scaling GMVA from 200 to over 1,350 MVAs in just three years. From planning for 10x growth instead of incremental changes, to ensuring the right people are in the right seats, her insights highlight what it takes to build a strong, sustainable business while staying true to our mission: freeing healthcare professionals from administrative overwhelm.
Listeners will walk away with practical lessons on:
The shift from “virtual assistants” to virtual professionals
Why insourcing creates better patient and staff outcomes than outsourcing
How administrative support directly impacts physician burnout and retention
Why cultural fit often matters more than performance alone when hiring
The importance of building scalable systems before growth demands it
Beth’s message is clear: whether you’re a solo practitioner or leading a multi-location practice, the right support systems can help your team thrive, so providers can focus on what matters most: delivering exceptional patient care.